o On-line computer prospecting and qualification (DIALOG, D&B,etc.)
o Market surveys
o Research & development
LOCATION
Business will be operated on-line,and home based.
This location is desirable because:
o after hours work is necessary
o The Internet has the necessary communications to operate this business.
and achieve excellent management monitoring.
MANUFACTURING PLAN
GDK has an automated and manual manufacturing process.Factory to be used will be
located near electronic parts warehouse.Six systems have been built to specifications
We do not anticipate generating any toxic materials at this time for
these products. However, we will be closely monitoring all production to
determine if any hazardous materials are being generated. We have
contracted with an environmental engineering company to advise us on
any possible problems as well as solutions including legal disposal of all hazardous wastes.
We anticipate no capital outlays for this plan except for serial numbering
equipment.Outsourcing Plan p.36
RESEARCH & DEVELOPMENT
We have already spent a considerable amount of time in improving exterior functions and
researching and developing the GDKss614. We have a very well documented schematic and a
simple laboratory equipped with the basic research equipment we need.
We have thus far been able to discover lighter materials and several cost
cutting manufacturing methods. The largest achievements are a foam insulator creating solid state,Knowledge fault circuit interrupter,and
coded connections and in box assembly.
Presently our research is being supervised by our FOUNDER
Gerald D.Krug. He will continue in this capacity with Lawrence Labs.
Having been the researcher involved with all our activities to this point,
he is well qualified to continue our research efforts.
Our next research project will center around (P.N.G.V.).
We have been investigating several potential government
(both state and federal) funding sources for this research.
The possibility of automobile manufactures pre-wiring new cars
for future installation is being researched.
HISTORICAL FINANCIAL DATA
Income Statement-any income is profit since start-up is paid for
Balance Sheet-GDK organization worth \$250,000 before capitalization.
Asset Worksheet-see p.29
Ratio Analysis-37% of \$159.95 goes to expenses after mfg.costs.
Financial Standards-GDK does not undercut alarm industry pricing.
We have not included financial standards as compiled by
Dunn & Bradstreet and Robert Morris Associates.
The GDK Dunns Number is;96-879-4859
PROFORMA FINANCIAL DATA
Gerald Daniel Krug Business Income Statement Years Ended December 31, 2005, 2004, and 2003 2005 2004 2003 Sales $ X $ X $ X (Sales returns and allowances) ($ X) ($ X) ($ X) Net sales $ X $ X $ X Cost of goods sold Beginning inventory $ X $ X $ X Cost of goods purchased $ X $ X $ X (Ending inventory) ($ X) ($ X) ($ X) Cost of goods sold $ X $ X $ X Gross profit $ X $ X $ X Expenses Selling expense ($ X) ($ X) ($ X) General and administrative expense ($ X) ($ X) ($ X) Total operating expenses $ X $ X $ X Income from operations $ X $ X $ X Interest expense $ X $ X $ X Pretax income $ X $ X $ X Income taxes ($ X) ($ X) ($ X) Net income ($ X) ($ X) ($ X)
Proforma Cash Flow Analysis
Assumptions:For Planning only
Cash Receipts: Percentages as indicated.
Rent: Building rental at \$12/square foot.
Utilities: Water, gas, sewer, trash, electric
Telephone: Local, long distance and cellular
Salaries: Executives.
Payroll: Hourly, non executive
Withholding: Figured at XX %.
Inventory:
Freight-In:
Office Supplies:
Postage:
Advertising: Trade, magazine, direct mail, etc.
Professionals:
Commissions: Figured at 10%.
Insurance:
Travel & Entertainment:
Research: [Explanation]
Miscellaneous:
State Taxes: XX%
Federal Taxes: XX%
If non-profit status 501 c3 see p.37
Terms to customers: 2/10, n/30 (only qualified accounts).
Terms from suppliers: Suppliers offers 3% cash discount.
Sales Forecast
Unit sales have been forecast at the following growth rates:
Year 1 Year 2 Year 3
[Product/Service] 1: 2000 24,000 8,000,000
Cash Flow Variables:see p.28.5
We project that we will be able to generate sufficient
capital from operations to meet our initial needs after the D.P.O.
infusion of \$507,776. However, our projections are in industries
that have never been fully addressed and are based upon
present real buying conditions and our own experience.
Should sales not be up to projections, adjustments will be made
in ordering and long term commitments decreased or postponed,
and new markets will be worked by sales staff.
Assumptions;All start-up costs paid.Each sale is profitable.
Returns, discounts:
We are offering a range of quantity
discounts, plus an early payment discount to those extended credit.
Average is estimated to be 5%.Opened returns will be re-manufactured as re-furbished.
Cost of goods sold:37%
Expenses: 10% Totals from Cash Flow Analysis spreadsheets.
Freight: Paid by customers.
Risks & Variables:see minimize risk p.32
GDK sees a risk to sales if the information to the public continues to
down grade electronic security systems.
Proforma Balance Sheet
Cost Control
Our books will initially be maintained manually. [My
Company] seeks at a future point to use a computerized accounting
package to monitor our financial performance. This information
will be compiled at the end of each month for preparation of
financial statements. Each month these statements will be reviewed
against our proforma statements and appropriate action taken to
adjust costs or our budget. If we find that we are continually
over budget, our first step will be to reevaluate our markup on
[Product/Service]s and then to recheck our costs to make certain
that we are obtaining the best possible prices.
Ratio Analysis
Financial Standards
Breakeven Point
The following chart shows our breakeven point:
Profit Revenue Fixed Costs Variable Costs
\$36,500 $53,500 $53.00 per $34.00 per
It is intended that GDK Electronics will breakeven by selling 500 units.
to pay loan of \$33,000.(see Proforma 17-18)
EFFECTS OF LOAN OR INVESTMENT
1.Tap employees holdings in 401(k) to buy stock in GDK via Employee Stock Ownership
Plan(ESOP).Greg K.Brown ESOP specialist in Chicago law firm
Oppenheimer, Wolff & Donnelley.
money invested in GDK will be used for the
following purposes;if needed and agreed upon by investors
o Working capital - (\$33,000)from interest from 507,776 invested.
o Start-up costs - legal fees, filing fees
o Inventory - raw materials - Delivery logistics - internet
o Initial office expenses, lease deposits, phone
o Trade clearing
o Investments - "Investornet news"
o To increase net worth of all concerned.
o Create relationships with vendors and suppliers
o Negotiate investor exit plans - I.P.O. - Aquisition - Junk bonds
These outlays will enable us to operate at a level that will allow
us to meet our conservative sales goals for the first year. This will also
allow us to outright purchase these items rather than finance or lease them.
________________________________________________________
Additional information:
Prospectus format
Patents
Related News
Business Plan (details)
GDK History (continued)
Proforma
Business Plan (executed)
Company Description
Vision Statement
Auto Anti-Carjacking and Home Security Statistics
GDK Inventory Program
GDK Serial Number Program - stock certificate - invoice#'s - corp.seal
GDK receipt
GDK Interactive Business Plan (floppy disk)
GDK fax,Internet html,Lycos Listed
GDK 22 other uses...***Propriarity only***see p.27
Human Resources:skill,time requirements,2700 daily 8hrs=8,000,000
help wanted communications
compensation
employees,Pay for training and are hired
Manufacturing:System building instructions - re-manufacturing
employee non-disclosure
parts,inv.& serial num.programs - invoice is also serial number
technical writings-install instructions
outsourcing,extra capacity - gets loan to start building systems
warranty repairs - 30 day money back guarantee,22% restock charge
Marketing:box,mailers,brochures,cards,stationary,ect.
Internet and "The Partyline Show"
business to business
packaging and info.packs - window painting- posters
independent install Companies & New car dealers
T.V. shopping
global retail buyers - distributors - independent contractors
goverment contracts
car electronics warehouse - GDK shopping club - boughtup.com
Sales:1st invoices# KTI 738475 - use new word for each new rep
delivery - re-seller # required - over night mail
structures/closing procedure
technical support-installation-returns - refurbished 22% below wholesale
costs - commissions bid for 5-8%
trade shows - stores not stocked - wholesale
incentive for new car buyers - optional equiptment - dealer item
door to door,telemarket,ads,ect.
Investments:supplier stock purchases - buy stock of
intercompany re-investment (ESOP)
mergers and aquisitions
value engineering
global consultants - Investornet news
pac special interest legislation
Founder stock offering - D.P.O.-I.P.O-Investment banker,underwriter,dutch auction
Training:CEO,management team,lawyers
sales - plans for reps that call on car alarm stores
builders - if not outsourced are home based
network downloads to mirror sites - local lans
Company appraisers
public relations reps.
New Products:new idea submissions to GDK
patent searches so GDK can improve existing patents
R&D
test marketing
planning
funding,repayment,break even,human investables finder.
Business:insurance
incorporation
patents and trademarks
state licenses
computer programming
scheduled meetings
environmentalists
crisis management
asset protection
S.E.C. filing - A.I.M. filing
press releases
company issued pre approved charge card
dunn & bradstreet number
cage code - naics - sic code - UPC -
DEC. 12, 1995
Summary:
Please keep in mind that the writers of this Plan have
recorded a learning curve that contains this Businesses
most minute details and this Business Plan cannot reveal
everything its founders know for proprietary reasons but
be assured this is a lifetime work that has shown always
to have a life of its own.
Present Status of GDK Electronics:
GDK has no debts from it's accrued intellectual property
and has created a paperless investor Prospectus by
putting it on the Internet.
GDK has contacted the Big three auto makers and related
industry leaders about it's products by Fax which also
cuts costs.The base of the business is financially secure
which keeps all GDK advertising current.
Strategic Opportunities:
Mergers will occur once the Company goes public and
patent licenses will be sought for putting together other
technologies with GDK.
Company Thrust:
To use electronics to end crime and heal the environment.
Business Strategies:
GDK uses resourceful communication and real world
engineering to move ahead.GDK priorities are to use the
least resources to educate the public of its needs and then
to end those needs by GDK created solutions.
Resource Requirements:
Currently GDK has no need of extra resources for keeping
the business ready to produce its products.Once GDK gets
a large enough order then resources may be required to
keep GDK able to do increasing volumes of sales.
Expected Benefits:
Based on the Company Thrust the benefits are obvious
and profound.To the founders of the business the benefits
are already gained because they believe they own the most
important view point to be able to make the Company Thrust
a world renowned success which "Secures the Environment".
Net Cash Requirements:
GDK requires,at its headquarters,\$33,000 yearly.
Performance Measures and Milestones:
The GDKss614 has passed its third year operating in a
vehicle under normal conditions.The organization toward
marketing the GDKss614 has a Business Plan, Prospectus,
Brochure, Patent, Internet e-commerce site, and a Phone
system that allows future employees telecommuting.
Historical Data:
See F2 of the Interactive Business Plan
Products:
See F5 of the Interactive Business Plan
Markets:
Our Markets include Auto Parts stores, Auto makers,
Auto Alarm and Security installers, Auto Stereo installers,
Hardware Stores, Building Construction, Recreation areas,
Food Service, Retail food stores, Delivery drivers
Customers:
As varied as our markets are, our customers are also.
Young and Old will be in some way touched by a GDK product.
Technology Position:
With the Government Technology Transfer Programs and
such free services as the Lawrence Livermore Labs for GDK
to use, we are assured to know the feasibility of all new
innovations from GDK.
Vertical or Horizontal Integration:
Being a Vertical Integrated Company keeps costs down
on the most wasteful areas for Manufactures,returns & back orders.
GDK charges up to 22% of the wholesale price of
its models for re-stocking charges where necessary.
With our serial number system GDK maintains inventory
control of parts on hand,man hours per unit sale, even a
local availability tracking chart.No outsourcing is used.
Cost Comparisons:
Retail price of the GDKss614 is equal to the
manually operated Anti-Carjack systems yet is automatic.
Operational Resources:
The Company can operate from other peoples homes by a
home assembly program given to people that can demonstrate
excellent manual dexterity.
Company Strenghts and Weaknesses:
GDK is very strong in its ability to link together
existing technology so to customize solutions for new
and old needs.GDK is weak in having a media relationship
that can quickly educate the public about GDK.
Bases of Competition:
Due to the exclusive GDK marketing plan on the internet
and clean processes and Patents, there are no competitors.
Key Success Factors:
To be able to have Capital ready to support sales
and gather man power world wide.GDK only sells in blocks of 10,000 units.
Competitive Position:
By being the beginning of the Anti-carjack movement
GDK is on top of all innovations that can
be added to the GDK circuitry.GDK realizes every product
must have an entertainment package to sponsor and run ads
with and GDK has developed an audience interactive show
"The Partyline" that during test marketing was a fabulous success.
Industry Life Cycle and Size:
The auto security industry rose 30% in 1995 and
the life cycle that began in 1980 for these devices has
not slowed.
Key Growth Factors:
Public acceptance of the fact that crime will always
be considered a necessary evil by desperate individuals,
give honest citizens a responsibility to protect their property
by employing systems that are effective. Education in the
growing number of innovations will promote higher
standards to those who utilize personal security systems,
thus increasing GDK sales of our continuous innovations.
Sales Tactics:
Building Code changes, Legislative mandates are being
used by the most successful companies and GDK is in the
position to do the same.GDK also uses common sense pitches
with relation to statistics by experts on public safety.
Distribution Channels:
Our home based manufacturing programs also provide
the closest local distribution channels and with Ryder
Distribution logistics,jobbers will be supplied upon writing order.
Promotion and Advertising:
Having an Internet presence, a telephone "Partyline"
comedy show, and Fax capabilities will help keep the GDK
name alive in the public domain.
Functions of Key Personnel:
Key Personnel must guide the company toward a vision
that this Business Plan tries to outline and gather all
possible information and invent all possible methods to
bring the vision into reality.
Functional Organization:
Daily duties of GDK is to issue serial numbers, check
inventory, increase efficiency of suppliers, train sales
executives, make new contacts for latest products, write
for show and up-date ads, consult with bookkeeper, read
mail and messages, send out mail and messages,check to
do list add and subtract,up-date all documents,marketing.
Press Release:
GDK Electronics is a company on the cutting edge of
future oriented technology. Bringing the highest standard of
products that can be incorporated into numerous situations,
providing the ultimate systems that conform to consumer needs.
GDK is dedicated to innovative ideas, and is prepared to lead
the way into the future.
Business and Marketing Strategies:
An Auto Security System public shopping Wherehouse
featuring all the latest technologically advanced devices,
including a variety of Nationally known auto accessories.
Installation Department on premises, knowledgeable sales staff,
and full line of GDK featured products. Promotional sales
techniques, such as working floor models, and live demos
on hot new technology.
Depending on future internet popularity, possibly better
as a cyber store. Export opportunities exist in wholesale,
retail, mail order, internet, cable TV., Television shopping
networks, automobile options list, franchises.
GDK Electronics wants to enlarge the Security field and push
for the production of new products.
Strategy will focus on operations relating to capacity,
processes, and quality control. Business will be sensitive to
market demand, and economic fluctuations to promote market
rationalization and consult with Value Engineers.
GDK inc. uses ISO 9000 for manufacturing quality control designs
and AEC standards required by the automotive industry.
CONTINUE